GDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement, Has Centimetre Scale on Reverse Side 60-inch（White）

Something like this you really can't go wrong with unless you mess-up something critical. It's built well. It folds-up as intended. I actually just fold it up and put it right back in the little rectangle sleeve it comes with when I'm done using it. I'm extremely happy with it as it just works. It's easy for me to take my measurements as I've gotten into better shape over the past year. I see much better results in regards to my weight loss measuring my waist and hips than weighing in on my scale once a week. It's just swell for taking body measurements to buy clothes online measurements they fit. The color is as expected. Its not retractable as-is, although I'm sure you could make or 3d print a case that makes it retractable. I use it daily for measuring almost anything as it works just fine as a basic tape measure. No matter how many times I pull it out and unfold it, it still to this day (as of June 2025) has no signs of any wear on it. Does it retain it's shape? More or less yes. It's a soft flexible tape measure. Is it like a hardware building-type tape measure that holds in a line as long as there's tension? No. It's more for measurements of things like circumference of something or used on a flat-surface. Which is why it's most often used by people who sew as it's mainly used for crafting. I like it, it's simple, and it works.

The inches on this measuring tape are about equal to 1 inch on a tape measure. (The centimeters are also accurate, around 2.5cm per 1")

I got this measuring tape to track my body measurements more accurately, and it does exactly what I need. It’s flexible and works well for measuring yourself without help. A small but useful tool to have if you’re tracking fitness.

These measuring cloth tapes are hard to find in my area. Very pleased.

This is a great tape measure. It's soft and sturdy. It rolls up quite nicely.

I've got the GDMINLO Soft Tape Measure in my utility drawer and it's been a handy addition. The double scale is convenient, and the soft material makes it easy to use. It's not flashy, but it gets the job done - good quality without being exceptional, just what you'd expect from a tape measure. I've used it more times than I thought I would, and it's always been reliable. If you need a practical tape measure, this one does the trick.

Good for measuring things and body

Not much to say about this, does the job it needs to and it is pretty durable