Schwarzkopf Keratin Color Permanent Hair Color, 1.1 Midnight Black, 1 Application-Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

My favorite hair dye. It doesn't fade. I only have to dye it when my grey hair gets too long.The directions in the new box are a little different. The old box said to shampoo and apply conditioner. This one only says rinse.I didn't shampoo and my hair was so dry even after using the entire tube of conditioner.The packaging changed but they didn't say the formula did so I shampooed it.I purchased 2 boxes so I had another tube of conditioner. Didn't need to use the entire tube nor apply any hair treatment products this time. Left my hair super soft.In short, shampoo hair and apply conditioner.

Great product

This is a much better dye been conventional hair dye! Plus it has a conditioner that seals the color in and last up to 6 weeks as opposed to only a few weeks. And the color is much more intense!

I absolutely adore it! It keeps my hair feeling so soft and nourished, without any dryness or damage.

I like that it’s thick so it doesn’t run. One thing I don’t like is the after color conditioner. The fragrance is too strong. Not good for someone who suffers from allergies. Other than that, thumbs up.

Best hair color ever,! Makes your hair super soft after washing. Color doesn't fade as fast either. I will only use this brand now. True to color guide

Love the color!!!

The smell of this was so incredibly strong I had to wash it out early. It made me dizzy and I have colored my hair every five weeks for 20 years and this is the first time this has ever happened to me. Do not recommend. Not sure if it was a bad batch or what, but a complete waste of money and waste of time. I would never use any of these products again